About me.

My name is Linnéa Larsson with artist name as Jolie Chole. I have worked with fashion since 2015 with experience in editorial photo and video production, fashion runway production, social media marketing, influencer marketing, and event production. I have gained most of my experience working +6 years at online fashion brands NA-KD.com and Nelly.com and from freelance projects.

Today I mainly work as a Creative Director, Producer and Film Director, but I also do styling, talent scouting and event production.

I activelly work towards inclusivity and empowerment in front of and behind the camera. I don’t believe in choosing the team on set to fill a quote but because of the increadible resource I see in differences and having different perspectives on set. I will always make sure to hire a team behind the camera that can do all types of hair, set increadible lighting for all skintones and has a personality that is empowering and open minded.

My goal with every production is to create a safe space for models, to guide and direct them to dare to take space, to make them feel confident, to challenge norms, to make people feel comfortable, to create opportunities, to make people feel seen, in front of and behind the camera.